1. Introduction
PCNAware ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website at pcnaware.co.uk and our services.
This policy is in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website and services, you agree to the collection and use of information as described in this policy.
2. Data Controller
PCNAware is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or how we handle your data, please contact us at [email protected].
3. What Data We Collect
We collect the following types of personal data:
3.1 Information You Provide
- •Name: Your first name, provided when joining our early access waitlist.
- •Email address: Used to communicate with you about our services, updates, and launch notifications.
- •Concerns or feedback: Any optional information you provide through our waitlist form.
3.2 Information Collected Automatically
- •Device and browser information: Browser type, operating system, screen resolution.
- •Usage data: Pages visited, time spent on pages, click patterns.
- •IP address: Used for analytics and security purposes.
- •Referral source: How you arrived at our website (e.g., Google Ads, direct visit).
4. How We Use Your Data
We use your personal data for the following purposes:
- •Early access notifications: To inform you when PCNAware launches and provide updates about our service.
- •Service delivery: To provide PCN alerts, parking fine notifications, and parking charge notice management when the service is live.
- •Communication: To respond to your enquiries and provide customer support.
- •Analytics: To understand how our website is used and improve our services.
- •Advertising measurement: To measure the effectiveness of our Google Ads campaigns and improve ad targeting.
5. Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- •Consent (Article 6(1)(a)): When you sign up for our waitlist, you consent to receiving communications from us.
- •Legitimate interests (Article 6(1)(f)): We have a legitimate interest in analysing website usage to improve our services and measuring advertising effectiveness.
- •Contract performance (Article 6(1)(b)): Processing necessary to provide our services to you.
6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience and measure advertising performance.
| Cookie/Technology | Purpose | Type |
|---|---|---|
| Google Ads (gtag.js) | Conversion tracking and advertising measurement | Third-party |
| Analytics | Website usage statistics and performance monitoring | First-party |
| Session cookies | Authentication and user session management | Essential |
You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
7. Data Sharing and Third Parties
We do not sell your personal data. We may share your data with the following categories of third parties:
- •Google: For advertising measurement and analytics through Google Ads conversion tracking.
- •Hosting providers: Our website is hosted on secure servers to ensure availability and performance.
- •Email service providers: To send you communications and notifications about our services.
All third-party processors are bound by data processing agreements and are required to protect your data in accordance with UK GDPR.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Waitlist data will be retained until the service launches and you either become a registered user or request deletion. Analytics data is retained in anonymised form for up to 26 months. You may request deletion of your data at any time by contacting us.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure database storage, access controls, and regular security reviews.
10. Your Rights Under UK GDPR
Under UK GDPR, you have the following rights regarding your personal data:
- •Right of access: You can request a copy of the personal data we hold about you.
- •Right to rectification: You can request correction of inaccurate or incomplete data.
- •Right to erasure: You can request deletion of your personal data ("right to be forgotten").
- •Right to restrict processing: You can request that we limit how we use your data.
- •Right to data portability: You can request your data in a structured, machine-readable format.
- •Right to object: You can object to processing based on legitimate interests or direct marketing.
- •Right to withdraw consent: You can withdraw your consent at any time by clicking the unsubscribe link in our emails or contacting us.
To exercise any of these rights, please email us at [email protected]. We will respond to your request within 30 days.
11. Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately and we will take steps to delete that information.
12. International Data Transfers
Your data may be transferred to and processed in countries outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office (ICO), to protect your data to the same standard as required under UK GDPR.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.
14. Complaints
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
15. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
PCNAware
Email: [email protected]